![]() In this structuralist approach, structure shapes strategy.īut as Kim and Mauborgne, the authors of Blue Ocean Strategy, point out, history reveals plenty of situations in which firms’ strategies shaped structure-from Ford’s Model T to Nintendo’s Wii. The underlying logic here is that a company’s strategic options are bounded by the environment. ![]() ![]() They then set out to carve a distinctive strategic position from which they can outperform their rivals by building a competitive advantage. When executives develop corporate strategy, they nearly always begin by analyzing the industry or environmental conditions in which they operate and the strengths and weaknesses of the players they are up against. ![]()
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